May 27, 2013

Review: Colgate Optic White

Colgate Optic White* 110g - $8.99

I was thrilled to discover that Colgate would be launching their Optic White toothpaste on NZ shores, as I’d been sourcing mine from the US for around a year. What sets this toothpaste apart from the rest is that it actually works. I personally noticed a difference in the whiteness of my teeth after the first couple of days. On the third day, at lunch with my mum, she remarked how white my teeth were looking. Three days people!

Colgate Optic White contains the same whitening ingredient that dentists use, Hydrogen Peroxide, so you’d expect to pay a bit right? Wrong. It retails for around $9 for a decent sized tube and is available in supermarkets nationwide. On the box, it says that you can expect to whiten your teeth by 3 shades after 4 weeks of use. I think you’ll achieve results faster than that, but it depends on your teeth.

I welcomed the change in taste of this toothpaste too; it’s a little more ‘fresh American’ than the regular NZ offerings. The taste (along with great results) is one of the reasons that I kept purchasing it.

Just in case you were worried about passing up your regular oral care paste, Optic White fights cavities, freshens breath and helps reduce plaque. It’s also much more effective at whitening than other toothpastes that ‘whiten’ by just removing external stains through the use of abrasives. Optic White whitens the intrinsic tooth stains too, for a much brighter appearance.

Give it a go, next time you’re at the supermarket, switch out your regular toothpaste for Colgate Optic White. You won’t be disappointed.

- Lizy x


  1. Glad to hear from someone who's been using this for a while! My only concern would be that it would damage my gums, as I have had that experience with Colgate's 'White One', which is meant to whiten teeth in one week. Do you think Optic White will be more gentle?

    1. Hi Emma, yes I love this toothpaste so much! I'd definitely say give it a go, the Max White One uses those abrasives that I mentioned so is essentially an exfoliator for the teeth! Can work, but can be irritating and not as effective as Optic White, which is more of a 'chemical' reaction, including inside the tooth too. If you do try it, let me know how you like it!
      Lizy xx
      P.S, I've never experienced any tooth sensitivity with Optic White either.

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Thanks for stopping by my blog! You've made my day :)
I love reading and appreciate all your comments.
- Lizy x

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